Running an online store requires more than just selling products. To grow your business, you need to understand how customers behave on your site. However, tracking this behavior can be difficult, especially without technical skills. Knowband now offers a PrestaShop Google Tag Manager (GTM) Extension that helps store owners connect their PrestaShop shop with Google Analytics 4 (GA4) without writing any code.
The Prestashop Google Tag Manager Extension allows business owners to integrate their store with advanced Google Analytics. Furthermore, the business owner can easily track the user’s behavior, engagement time, rate of engagement based on the event created in the module.
Why Store Owners Should Use Google Tag Manager
PrestaShop store owners should use Google Tag Manager (GTM) to gain better control and flexibility over their website tracking and marketing efforts, without needing to touch the code every time. Furthermore, GTM allows you to easily integrate and manage tags for Google Analytics 4 (GA4), Google Ads, Facebook Pixel, remarketing campaigns, conversion tracking, and more from a single dashboard. Moreover, this not only saves development time but also helps optimize marketing performance through accurate data collection.
Key Features of Knowband’s PrestaShop GTM Extension
The Knowband Google Tag Manager Plugin makes tracking simpler, quicker, and error-free. Here’s how it helps your PrestaShop store:
1. Simple Setup Without Coding
The Knowband Prestashop GTM Extension is very easy to install and use. After uploading it to your PrestaShop store, you can connect it with your Google Tag Manager account in just a few clicks. You won’t need technical knowledge or developer help.
2. Works Perfectly with Google Analytics 4 (GA4)
Moreover, this PrestaShop extension fully supports the newest version of Google Analytics — GA4. It tracks all important customer actions, including:
- Page Views – See when visitors open any page
- Category Views – Know when someone browses products by category
- Product Detail Views – Track when users look at specific products
- Cart Additions – Monitor when items are added to carts
- Cart Removals – See when products are removed from carts
- Checkout Starts – Know when customers begin checking out
- Purchase Completions – Track successful orders and sales
- Coupon Usage – Monitor discount code applications
- Cart Reviews – See when customers check their cart contents
- Account Activities – Track logins and new registrations
- Wishlist Changes – Monitor saved or removed items
- Search Queries – Understand what customers look for
- Campaign Tracking – Measure marketing effectiveness with UTM parameters
- Scroll Depth – See how far users scroll down pages
These detailed events show you exactly how visitors interact with your store throughout their shopping journey.
3. Reduces Time and Prevents Errors
The Knowband’s PrestaShop Google Tag Extension helps you avoid manually setting up tracking codes. This not only saves time but also reduces the chance of mistakes. Instead of worrying about code placement, everything is managed from one central location.
4. Handles Multiple Languages and Stores
If you run several PrestaShop stores or serve customers in different countries, the Knowband’s Prestashop Google Analytics Tracker extension is ideal for you. Furthermore, it supports multi-store and multi-language setups, eliminating the need to install separate tracking to track events for your website or store.
How Store Owners Benefit
When using the Knowband’s PrestaShop Google Tag Manager Extension, you’ll enjoy these advantages:
First, you’ll make better marketing decisions with accurate tracking that shows which ads and campaigns drive sales.
Second, you’ll gain valuable customer insights by seeing how users interact with your store and what interests them most.
Third, you’ll save time through automation, eliminating the need to copy and paste code across your site.
Fourth, you can improve conversion rates by using GA4 insights to enhance your store layout, fix problem areas, and streamline checkout.
Fifth, you’ll achieve better return on investment by focusing your marketing on strategies proven by real data.
Finally, you can create a more enjoyable shopping experience by understanding what your customers prefer.
Conclusion
The Knowband PrestaShop Google Tag Manager Extension is a powerful yet user-friendly plugin for any PrestaShop store owner. It connects your store to GA4 without technical hassles, tracks important customer behaviors, and provides insights to grow your business. Equipped with features like Custom Event Tracking, Add to cart event, purchase event, view page events, UTM parameter capturing, and real-time user behavior monitoring, this addon empowers you with valuable insights to make more informed and strategic business decisions.
Whether you’re new to e-commerce or already running a successful online store, this extension helps you make smarter decisions, save time, and increase sales.
