
Enhance Your Prestashop Store Analytics with Google Tag Manager (GA4 + GTM Events)
In today’s data-driven world, understanding customer behavior is essential for eCommerce success. For Prestashop store owners, having precise analytics can help uncover valuable insights to optimize your sales and marketing strategies. Therefore, Knowband’s Prestashop Google Tag Manager (GTM) Module is a powerful tool that simplifies this process. With seamless integration of GA4 and GTM events, …









